AUTOMOTIVE
PRIVACY PRINCIPLES
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Automakers are already responsible and trusted stewards
of vehicle data. Nearly all automakers have committed to
ensuring that your information remains private and secure
by developing the Automotive Privacy Principles, which
guide privacy practices in the automotive industry. These
principles went into effect beginning with model year
2017 vehicles and for subscription services beginning on
January 2, 2016.
The Privacy Principles affirm three important commitments:
Transparency – manufacturers will provide you with
clear and concise privacy policies.
Affirmative Consent For Sensitive Data – your consent
is required before certain sensitive information is used
for marketing or shared with unaffiliated third parties
for their own use. This includes three types of data: (1)
”geolocation” (where you are); (2) “biometric” (physical
or health information about you or your passengers),
and (3) driver behavior data.
Limited sharing with government and law enforcement –
automakers will clearly state the limited circumstances
where they may share your information with
government authorities and law enforcement
.
To learn more about the automobile privacy principles, go
to: AutomotivePrivacy.com
Keep in mind that these commitments regarding data
collection and use by automobile manufacturers may not
extend to other third parties that may access data in your
car (through your phone, an “app,” “dongle,” or other invehicle
device).